Ralf Bachmann

Marketing generalist with heart and soul: project manager and consultant with a soft spot for content marketing & social media. Trained journalist (university) & PR consultant. Experience in strategy development, corporate communications, digitalization and collaboration tools. Texts are created with the support of AI tools and AI translators.

Leadership: Answers to questions that no one has asked

Effective leadership means more than just making decisions – it creates an environment in which employees ask questions and promote innovation. Critical questions increase competence and prevent wrong decisions. If they are suppressed, innovative strength suffers and talent migrates. Successful companies promote open questioning as a success factor.

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The future of the marketing and sales funnel: how strategies need to adapt

The traditional marketing and sales funnel is changing fundamentally. Companies need to adapt their strategies as customers are increasingly researching and making purchasing decisions on their own. Close dovetailing of marketing and sales (alignment) is essential in order to optimally support the customer journey. Find out how content marketing, data-driven strategies and digital tools are revolutionizing the modern funnel and enabling long-term customer loyalty.

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LinkedIn posts vs. LinkedIn articles vs. LinkedIn newsletters: What are the differences and which format is better suited to your individual strategy?

LinkedIn posts vs. LinkedIn articles vs. LinkedIn newsletters: What are the differences and which format is better suited to your individual strategy?

LinkedIn posts vs. LinkedIn articles vs. LinkedIn newsletters: What are the differences and which format is better suited to your individual strategy? Read More »

Email like a boss: 12 email phrases to communicate (and look) more professionally at workEmail like a boss: 12 email phrases to communicate (and look) more professionally at work

Despite Slack, MS Teams and the like, communication via email is still standard in many companies. Whether it’s an external wasteland or an internal one-liner, countless emails fly across the screen every day and demand attention. Graphic designer Dani Donovan has created a few very good “new” formulations that make emails sound more professional – especially in a professional environment – and therefore may also make the sender appear more professional.

Email like a boss: 12 email phrases to communicate (and look) more professionally at workEmail like a boss: 12 email phrases to communicate (and look) more professionally at work Read More »

Social Media guidelines – free download

Social media has become an integral part of both private and professional life. Employees also use social media and are increasingly using it to talk about their employer and/or share and like their employer’s social media posts. Ideally, they act as spokespeople and multipliers. This also involves risks and should be actively supported by the company.

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