Ralf Bachmann

Marketing generalist with heart and soul: project manager and consultant with a soft spot for content marketing & social media. Trained journalist (university) & PR consultant. Experience in strategy development, corporate communications, digitalization and collaboration tools. Texts are created with the support of AI tools and AI translators.

LinkedIn smartphone app – 7+7 useful functions

General EN, Smartphone, Social Media EN /

LinkedIn is becoming increasingly popular. The US network from Microsoft is already in the top three in almost every country. In Germany, too, the lead of Xing (Burda) is increasingly shrinking. And despite its clear business orientation, mobile access is also growing steadily on LinkedIn. It is therefore worth taking a look at the smartphone app. In addition to the basic functions, it offers a few “mobile-only functions”.

LinkedIn smartphone app – 7+7 useful functions Read More »

Why the term ‘hidden champions’ is poison for companies in the 21st century

Content Marketing EN, General EN, Politics and Society EN, Social Media EN /

Today it’s time for a little provocative rant and to add some fuel to the ‘social media fire’. Lately, I’ve been a little bothered by the term ‘hidden champion(s)’. Perhaps the ‘hidden champions’ of today are the vanished companies of tomorrow?

Why the term ‘hidden champions’ is poison for companies in the 21st century Read More »

Subscribe to the newsletter

Subscribe to the free newsletter. This is sent out at irregular intervals. Unfortunately, the newsletter is currently only available in German.

Scroll to Top