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Content Marketing EN

The future of the marketing and sales funnel: how strategies need to adapt

Content Marketing EN, General EN, Leadership EN /

The traditional marketing and sales funnel is changing fundamentally. Companies need to adapt their strategies as customers are increasingly researching and making purchasing decisions on their own. Close dovetailing of marketing and sales (alignment) is essential in order to optimally support the customer journey. Find out how content marketing, data-driven strategies and digital tools are revolutionizing the modern funnel and enabling long-term customer loyalty.

The future of the marketing and sales funnel: how strategies need to adapt Read More »

LinkedIn posts vs. LinkedIn articles vs. LinkedIn newsletters: What are the differences and which format is better suited to your individual strategy?

Content Marketing EN, General EN, Social Media EN /

LinkedIn posts vs. LinkedIn articles vs. LinkedIn newsletters: What are the differences and which format is better suited to your individual strategy?

LinkedIn posts vs. LinkedIn articles vs. LinkedIn newsletters: What are the differences and which format is better suited to your individual strategy? Read More »

Social Media guidelines – free download

Content Marketing EN, General EN, Social Media EN /

Social media has become an integral part of both private and professional life. Employees also use social media and are increasingly using it to talk about their employer and/or share and like their employer’s social media posts. Ideally, they act as spokespeople and multipliers. This also involves risks and should be actively supported by the company.

Social Media guidelines – free download Read More »

Why the term ‘hidden champions’ is poison for companies in the 21st century

Content Marketing EN, General EN, Politics and Society EN, Social Media EN /

Today it’s time for a little provocative rant and to add some fuel to the ‘social media fire’. Lately, I’ve been a little bothered by the term ‘hidden champion(s)’. Perhaps the ‘hidden champions’ of today are the vanished companies of tomorrow?

Why the term ‘hidden champions’ is poison for companies in the 21st century Read More »

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