LinkedIn posts vs. LinkedIn articles vs. LinkedIn newsletters: What are the differences and which format is better suited to your individual strategy?
Social media has become an integral part of both private and professional life. Employees also use social media and are increasingly using it to talk about their employer and/or share and like their employer’s social media posts. Ideally, they act as spokespeople and multipliers. This also involves risks and should be actively supported by the company.
Social Media guidelines – free download Read More »
LinkedIn is becoming increasingly popular. The US network from Microsoft is already in the top three in almost every country. In Germany, too, the lead of Xing (Burda) is increasingly shrinking. And despite its clear business orientation, mobile access is also growing steadily on LinkedIn. It is therefore worth taking a look at the smartphone app. In addition to the basic functions, it offers a few “mobile-only functions”.
LinkedIn smartphone app – 7+7 useful functions Read More »
Today it’s time for a little provocative rant and to add some fuel to the ‘social media fire’. Lately, I’ve been a little bothered by the term ‘hidden champion(s)’. Perhaps the ‘hidden champions’ of today are the vanished companies of tomorrow?
Why the term ‘hidden champions’ is poison for companies in the 21st century Read More »