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Email like a boss: 12 email phrases to communicate (and look) more professionally at workEmail like a boss: 12 email phrases to communicate (and look) more professionally at work

General EN, Internet EN, Leadership EN / 2. February 2023

Despite Slack, MS Teams and the like, communication via email is still standard in many companies. Whether it’s an external wasteland or an internal one-liner, countless emails fly across the screen every day and demand attention. Graphic designer Dani Donovan has created a few very good “new” formulations that make emails sound more professional – especially in a professional environment – and therefore may also make the sender appear more professional.

Email like a boss: 12 email phrases to communicate (and look) more professionally at workEmail like a boss: 12 email phrases to communicate (and look) more professionally at work Read More »

Social Media guidelines – free download

Content Marketing EN, General EN, Social Media EN / 16. January 2021

Social media has become an integral part of both private and professional life. Employees also use social media and are increasingly using it to talk about their employer and/or share and like their employer’s social media posts. Ideally, they act as spokespeople and multipliers. This also involves risks and should be actively supported by the company.

Social Media guidelines – free download Read More »

Hello, I'm Ralf Bachmann

A marketing generalist with heart and soul. For me, marketing is always a strategic process that has a lot to do with the brand and targeted positioning. As a fan of Simon Sinek's guiding principle “Why - How - What”, I see communication management (formerly known as content marketing) as an all-encompassing concept, a narrative built on the vision and mission of a company. Successful marketing needs a strong brand, relevant content and a motivated team. Instead of loud advertising, what counts today is holistic, sustainable communication with real added value. As an experienced content marketing and PR manager, I focus on strategic dialog and customer-oriented content. Social media is fundamentally changing communication - the power increasingly lies with the customer. The aim is to create inspiring content that strengthens brand loyalty and company success.

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